Gather blog
Guides for pricing and selling on Shopify
Hands-on advice on tracking competitor prices, reacting to undercuts and showing supplier reviews honestly. Written by the people who build Gather's apps.
How to Add Reviews to Shopify: Every Option Explained
How to add reviews to Shopify: Shop product reviews, review apps and theme blocks, CSV migration and labeled supplier imports, with steps and trade-offs.
How to Get Customer Reviews for Your Shopify Store
How to get customer reviews on Shopify: time requests to delivery, use 3 copy-ready templates, get photo reviews, and offer incentives the FTC allows.
How to Monitor Competitor Prices: A Shopify Playbook
A step-by-step competitor price monitoring playbook for Shopify stores: pick rivals, match exact variants, set a check cadence and act on real price gaps.
How to Price Dropshipping Products Against Competitors
How to price dropshipping products: work out your true cost per order, set a margin floor, then position against stores selling the same item. Free calculator.
MAP Pricing Explained: How Brands Monitor Violations
What MAP pricing is, how it differs from MSRP, what a MAP policy covers, and a step-by-step workflow for spotting and documenting reseller violations.
Price Undercutting: What to Do When a Rival Cuts Prices
A price undercutting playbook for online stores: verify the rival's price, check your margin floor, pick a response and stay out of a price war.
Social Proof for a New Shopify Store With Zero Reviews
No orders yet? Here is the honest social proof a new Shopify store can show from day one, which trust signals to add first, and which fake tactics to avoid.
The FTC Fake Reviews Rule: What Shopify Stores Must Know
What the FTC fake reviews rule bans, what it allows, and a pre-publish checklist for Shopify stores, including imported supplier reviews. Sourced to ftc.gov.