Gather blog
Guides for pricing and selling on Shopify
Hands-on advice on tracking competitor prices, reacting to undercuts and showing supplier reviews honestly. Written by the people who build Gather's apps.
Competitive Pricing Examples From Real Shopify Stores
Competitive pricing examples from 109 listings of 13 identical products at 26 Shopify stores, with the margin math for pricing below, at or above market.
Competitor Pricing Tools Compared: Costs and Limits (2026)
15 competitor pricing tools and DIY options compared: what the limit counts, check frequency, the first tier with email alerts, and who can change prices.
How to Add Reviews to Shopify: Every Option Explained
How to add reviews to Shopify: Shop product reviews, review apps and theme blocks, CSV migration and labeled supplier imports, with steps and trade-offs.
How to Find Winning Dropshipping Products, Then Vet Them
Finding dropshipping product ideas is easy. We read 290 low-star reviews on 10 'winning' products to show how to vet one before you pay for ads.
How to Get Customer Reviews for Your Shopify Store
How to get customer reviews on Shopify: time requests to delivery, use 3 copy-ready templates, get photo reviews, and offer incentives the FTC allows.
How to Monitor Competitor Prices: A Shopify Playbook
A step-by-step competitor price monitoring playbook for Shopify stores: pick rivals, match exact variants, set a check cadence and act on real price gaps.
How to Price Dropshipping Products Against Competitors
How to price dropshipping products: work out your true cost per order, set a margin floor, then position against stores selling the same item. Free calculator.
How to Respond to Negative Product Reviews: 12 Replies for Online Stores
12 negative review response examples sorted by complaint: the public reply, the private remedy, and the listing fix that stops the same review coming back.
MAP Pricing Explained: How Brands Monitor Violations
What MAP pricing is, how it differs from MSRP, what a MAP policy covers, and a step-by-step workflow for spotting and documenting reseller violations.
Price Increase Notice Templates and Timing for Online Stores
Who needs a price increase notice, how much to raise, and five copy-ready templates for subscribers, wholesale buyers and shoppers, with real price data.
Price Undercutting: What to Do When a Rival Cuts Prices
A price undercutting playbook for online stores: verify the rival's price, check your margin floor, pick a response and stay out of a price war.
Shopify Review Apps Compared: Cost, Exports and Publishing Rules
Judge.me, Loox, Okendo, Yotpo and Stamped compared on monthly cost at 30 to 1,000 orders, CSV exports and publishing rules. Prices checked 2026-09-27.
Social Proof for a New Shopify Store With Zero Reviews
No orders yet? Here is the honest social proof a new Shopify store can show from day one, which trust signals to add first, and which fake tactics to avoid.
The FTC Fake Reviews Rule: What Shopify Stores Must Know
What the FTC fake reviews rule bans, what it allows, and a pre-publish checklist for Shopify stores, including imported supplier reviews. Sourced to ftc.gov.