PRICE INCREASE NOTICE TEMPLATES FOR ONLINE STORES From: trygather.ai/blog/price-increase-notice Replace everything in [square brackets]. Every template names a reason and a date on purpose: the reason answers the first question people reply with, the date tells them exactly when to act, and for subscriptions the date is often a legal requirement. Not legal advice. Auto-renewal and consumer-notice rules differ by state and country; check the rules where your customers live. ====================================================================== 1) SUBSCRIPTION / AUTO-RENEW CUSTOMERS (email; send so it arrives within your required window, e.g. 7-30 days before the first charge at the new price for California customers) ====================================================================== Subject: Your [product] subscription price changes on [date] Hi [first name], Starting with your [date] order, your [product, size] subscription will be [new price] per [delivery interval], up from [old price]. That is [+$ amount] per delivery. Why: [one concrete cause, e.g. "the green coffee we buy from [origin] costs us [x]% more than it did a year ago" / "our shipping carrier raised its rates on [date]"]. [Optional: one sentence on what is not changing, e.g. "Same farm, same roast, same 12 oz bag."] You do not need to do anything to keep your subscription. If you would rather not continue at the new price, you can: - Cancel: [exact steps or direct link, e.g. "Account > Subscriptions > Cancel", or reply "cancel" to this email] - Skip or change frequency: [link] - Switch to [cheaper option, e.g. the 8 oz bag or a less frequent delivery]: [link] Your next charge before the change: [date], [old price]. First charge at the new price: [date], [new price]. Questions? Reply to this email and [name] will answer. [Signature] ====================================================================== 2) WHOLESALE / B2B ACCOUNTS (email or letter with the new price list attached) ====================================================================== Subject: Updated wholesale price list effective [date] Hi [buyer name], We are updating wholesale prices for [account name], effective for orders placed on or after [date]. The new price list is attached; the main changes: [SKU / product] [old unit price] -> [new unit price] ([+x%]) [SKU / product] [old unit price] -> [new unit price] ([+x%]) Reason: [specific cost driver and size, e.g. "our landed cost for [input] is up [x]% since [month]"]. What stays the same: - Orders placed before [date] ship at current prices, including [open orders / standing orders through date]. - Minimums, payment terms and lead times are unchanged. [Or state what changes.] If you want to lock current pricing, you can place orders up to [quantity or amount] before [date]. [Only offer this if you can fulfil it.] I'm happy to go through the list on a call: [booking link or phone]. [Name, title] ====================================================================== 3) LOYAL / REPEAT CUSTOMERS (optional heads-up; one-off buyers, no subscription) ====================================================================== Subject: A heads-up before our prices change on [date] Hi [first name], You've ordered from us [x] times, so we wanted you to hear this first: on [date], [product or range] goes from [old price] to [new price]. The reason is simple: [one concrete cause]. We held prices [for x months / since date] and can't absorb it any longer without cutting corners on [the thing they care about]. If you usually reorder around now, current prices apply to orders placed before [date and time, time zone]. [No fake urgency: only say this if it's true.] Thanks for sticking with us, [Name] ====================================================================== 4) PRODUCT-PAGE NOTE (short text near the price; remove it 30-60 days after the change) ====================================================================== Price updated [date]: [product] is now [new price]. [Cause in one clause, e.g. "Our [input] costs rose [x]% this year."] Subscribers were emailed on [date]. Questions: [link to FAQ or contact]. Do not show the old price as a crossed-out "compare-at" or "was" price after a price increase. A strikethrough signals a discount, and the old, lower price is not a discount on the new one. ====================================================================== 5) FAQ ENTRY ====================================================================== Q: Why did the price of [product] change? A: On [date] we raised [product] from [old price] to [new price]. [Cause, with a number if you can share it.] We don't plan changes often: the last one was [date / "this is the first since we opened in year"]. Q: I have a subscription. What happens to my price? A: Subscribers keep the current price until [date]. We emailed every subscriber on [date] with the new price and how to change or cancel: [link to manage subscription]. Q: I'm a wholesale customer. Does this affect my orders? A: Wholesale pricing is set in your account's price list. Orders placed before [date] ship at current prices. Contact [email] for your updated list.